At Chelsea Peers, we believe that pyjamas are more than just clothes you sleep in – they’re a chance to express your personality and have some fun! Ever since we launched in 2012, our mission has been to create playful, vibrant sleepwear that helps you relax in style.
Our Story
It all started when our founder, Chelsea, was shopping for new pyjamas and couldn’t find anything she liked. The options felt stuffy, boring, and outdated. She asked herself: why does nightwear have to be so serious? Wouldn’t it be great if PJs were as fun and fashionable as your daytime outfits?
With that spark of inspiration, Chelsea set out to launch a sleepwear brand that offered exactly what she’d been looking for. She wanted to make pyjamas that felt like an instant mood boost whenever you slipped them on. The kind that made you excited for bedtime and lazy weekends.
Chelsea knew she couldn’t do it alone, so she teamed up with her best friend and business partner Peers. Together, they combined Chelsea’s fashion background with Peers’ marketing expertise to create Chelsea Peers – a company devoted to designing playful pyjamas women truly love.
In the early days, Chelsea and Peers handled everything themselves – from the initial sketches to packing orders in their living room. Through lots of hard work and late nights, they gradually built Chelsea Peers into the successful brand it is today.
What Makes Us Different
At Chelsea Peers, we take an unconventional approach to designing nightwear. Here are a few things that set us apart:
- Bold prints and colors: No more basic white or black PJs here! We love experimenting with vibrant colors, fun patterns, and trendy prints. Our graphics are hand-drawn in-house, making each design feel fresh and unique.
- Trend-led styling: Just like your daywear, our sleepwear nods to current fashion trends. You’ll find stylish detailing like lace trims, satin fabrics, voluminous sleeves, and more. We add our signature playful twist, of course!
- Luxurious fabrics: Cotton, modal, viscose…we use only the softest, smoothest fabrics that feel great against your skin. Luxury lounging awaits!
- Humorous touches: Whimsical prints, punny slogans, and cheeky graphics are our specialty. We add lighthearted details to make getting dressed feel a little silly and joyful.
- Inclusive sizing: We create our pyjamas in sizes 6-28 so women of all shapes and sizes can rock them confidently. because who says fun PJs are just for the skinny girls?
- Responsible production: Our pieces are produced in factories with ethical practices. We aim to reduce textile waste and our carbon footprint through sustainable production.
Our Design Process
Creating a Chelsea Peers collection takes months from initial concept to having finished products. Here’s a behind-the-scenes look:
Inspiration
The design process starts by gathering inspiration. Our team browses the latest fashion shows, looks through travel magazines, wanders museum exhibits – anything to spark creativity! We’re inspired by patterns in nature, pop culture trends, art movements, destinations around the globe, and more.
Concept
Next, we develop an overarching concept for the collection based on the inspiration. For example, our recent tropics-inspired line featured Hawaiian shirts, palm prints, and a laidback mood. We sketch out the vibe, color palette, and graphic ideas.
Graphics
Our in-house graphics team illustrates all the prints and patterns you see on our PJs. They hand-draw original art like flamingos, pineapples, zoo animals, and more. We screenprint designs onto soft fabrics for a luxe, custom feel.
Materials
When sourcing materials, sustainability and ethics are top priorities for us. We seek out suppliers using recycled fabrics or low-impact textile practices. Our jersey cotton is often organic, and trims are sourced locally when possible.
Sample Creation
Before going into full production, we make a physical sample of each new PJ design. This prototype lets us perfect the fit, shape, and details of the garment. Our sample makers are experts at translating sketches into wearable pieces.
Photography
To show off our PJs online and in catalogs, we shoot fun and playful photos. Models style the pyjamas at home as they would in real life – lounging in bed, making breakfast, enjoying a night in. The images capture the essence of Chelsea Peers.
Production
Once sample prototypes are approved, it’s time to manufacture the collection! Our factories produce the pyjamas to our specifications, ensuring the fit and quality match our high standards. We oversee the process to guarantee ethical practices.
Launch
Ta da! The finished PJs are ready to launch in our online shop and stores. We can’t wait for you to experience the craftsmanship and creativity woven into each Chelsea Peers original design. Sweet dreams!
Meet Our Team
Chelsea Peers has grown from 2 friends in their flat to a team of 20+ pyjama pros. Get to know some of the people that bring the Chelsea Peers magic to life:
Chelsea & Peers, Founders
Chelsea and Peers still lead the company today as Co-CEOs. They set the creative vision and oversee everything from product design to marketing. Their friend chemistry and shared love of fun fashion is the heartbeat of Chelsea Peers.
Phoebe, Head Designer
As our Head Designer, Phoebe leads the design team in crafting each collection. She’s been with us since the start and has an impeccable eye for color, print mixing, and nailing trends. Phoebe brings tons of positivity and imagination to her role.
Jamie, Graphic Designer
The hand-drawn prints you see on our PJs come straight from the mind of Jamie, our talented Graphic Designer. He sketches every original motif – from cutesy cats to cheeky pineapples. Jamie fills each collection with humor and whimsy.
Zara, Production Manager
Zara ensures our products maintain their quality and ethics from factory to customer. As Production Manager, she oversees sourcing materials, safe manufacturing practices, and timely delivery of new collections.
Noah, eCommerce Manager
Noah heads up our online store, making sure it runs smoothly and looking gorgeous. He handles everything from website design to warehouse logistics to digital marketing. Noah is our resident tech and analytics expert.
Lucy, Retail Manager
From visual merchandising to sales training to community events, Lucy manages all our retail locations with positivity and precision. She ensures every customer has an amazing experience shopping our PJs IRL.
Core Values
At Chelsea Peers, we have principles that guide every decision we make across design, business practices, and company culture:
- Innovative: We’re not afraid to take risks and challenge norms. We’re always evolving.
- Playful: We stay curious, childlike, and fun – like when we first started.
- Inclusive: Our brand embraces people of all backgrounds, shapes, and stories.
- Feel-Good: We aim to spread joy through our products and interactions.
- Thoughtful: From design to production, we carefully consider our impact on people and the planet.
Giving Back
While making fun pyjamas is our top focus, Chelsea Peers also loves giving back when we can. We regularly partner with and donate to causes aligned with our values, including:
- Women’s shelters: Providing comfortable sleepwear for women staying in domestic violence shelters
- LGBTQ+ organizations: Donating proceeds of our Pride collection to groups that support the LGBTQ+ community
- Sustainable fashion initiatives: Contributing funds to organizations researching and advocating for eco-friendly textile production
- Arts education programs: Sponsoring design competitions and workshops to nurture young talent
- Mental health charities: Donating PJ sets to hospitals and groups working to destigmatize mental illness
We’re proud to use our platform not just to spread joy through pyjamas, but also positive change.
The Future
As we celebrate over 10 years in business, the Chelsea Peers journey feels like it’s just beginning. Here’s a sneak peek at what’s on the horizon:
- More categories: Expanding into lounge, swim, and clothing so you can rock our prints all day
- Brick + mortar: Opening new retail stores so customers can browse our PJs in person
- Expanded sizing: Updating our size range to be more size-inclusive than ever
- New collaborations: Teaming up with other whimsical brands on playful joint collections
- More cheeky graphics: Illustrating original prints inspired by new trends and your suggestions
- Digital innovation: Utilizing 3D design tech and virtual fitting to streamline our process
We can’t wait to bring you along on the journey ahead. With your support, we’ll keep making bedtime a whole lot brighter – today, tomorrow, and in the years to come.
From our family to yours,
Sweet Dreams!
The Chelsea Peers Team
